This video reminded me once again why it's difficult for chess to suit the needs of mass media. Maybe that's because chess requires a creative mind and dedication while mass media needs watchers to consume what's being offered, without too many questions.
One would notice that the used script is very classical and way too limited for the first and unique world champ of the US. The show is expected to be funny but it only looks weird.
Indeed, R.J.Fischer succeeded all by himself with insane dedication to chess. I think the rise of the media pressure before and after the 1972 match was the beginning of the unbearable load for Fischer.
He could handle any difficulty in a chess game but not this.